▶ Existing Enterprise Stack
Leser-CRM / ERP
First-party identity · subscribers · contracts · billing
Advertiser-CRM
Salesforce · Nautilus — contracts · campaigns · deals
CDP / Portal Data
Classical segments · behavioral archive
Seminar / Event CRM
Event signups · attendee profiles · topic affinity
Campaign Analyzer
Match campaign ↔ revenue · target volume + price · feeds Advertiser-CRM
OVERNIGHT INGEST ▼ raw signals · Campaign Analyzer feeds back ▲
◆ CORTEX Revenue Intelligence Layer
CORTEX Revenue Intelligence for Media
5 stages · overnight scoring · vector-native · sub-10ms serving
01
Signal Ingestion
page-views · clicks · events · CRM master · async
02
Session Enrichment
events ↔ first-party identity + org context
03
Semantic Clustering
vector embeddings · decision-intent · advertiser-fit
04
Pricing Signal
deterministic UPR + KVP · auditable logic
05
Real-Time Cache
sub-10ms KV lookup at ad-call time
REAL-TIME KVP + UPR ▼ deterministic price · auction-ready
▶ Delivery · Google Ad Manager
Unified Pricing Rules
Per-advertiser dynamic floor prices · enforced at auction
Key-Value Pairs (KVP)
Real-time line-item targeting · session-resolved
🇪🇺
EU Data Boundary
Azure EU regions only
⚙️
Deterministic Pricing
No black-box · auditable
⚡
Sub-10ms Serving
Zero page-render impact